Creating a meaningful campaign for Lego’s Disney 100 collab
The purpose of this project was to produce campaign pieces for both digital and print mediums, demonstrate an ability for thinking creatively with original concepts, and demonstrate knowledge and ability to capture a target audience’s attention through message and design. The project outlines included 4 elements of the chosen client/product, two web banners - leaderboard and wide skyscraper, facebook timeline, two 1/2 page print ads, and one bus sign. The chosen brand for this project was Lego and the chosen product was their Disney 100 collab.
Creating a meaningful campaign for Lego’s Disney 100 collab
The purpose of this project was to produce campaign pieces for both digital and print mediums, demonstrate an ability for thinking creatively with original concepts, and demonstrate knowledge and ability to capture a target audience’s attention through message and design. The project outlines included 4 elements of the chosen client/product, two web banners - leaderboard and wide skyscraper, facebook timeline, two 1/2 page print ads, and one bus sign. The chosen brand for this project was Lego and the chosen product was their Disney 100 collab.
Communicating in a playful way and effectively reaching the target audience
We started with 3 concepts of the clients campaign and then narrowed it down to one. The chosen concept was created around the slogan, “bring your favourite stories home”. To communicate this message in a playful way and effectively reach the target audience we went with a creative and colourful approach. We cut up felt and used it as a textured background to the images, and used a physical copy of the Up house from the Disney movie, Up. We added shadows to make the house look natural in the photo and used a playful font for the slogan.
A meaningful and creative campaign design
The final design delivered a playful, colourful, creative campaign design that effectively communicated the message of the campaign. The client was impressed with the deliverables and commented specifically on the multimedia design that was put in to it with physical crafting and digital design.
